Monday, July 09, 2007

Wither, CNET

That's right, the title says "wither," not "whither," and it is imperative, not interrogative. And even though fifth-grade grammar lessons aren't the point of this post, they do dovetail nicely with the theme of fifth-grade opinions.
My extended family consumes electronic toys; we buy digital cameras, camcorders, game consoles, HDTVs, MP3 players, computers, flash drives, hard drives, ad infinitum and ad nauseuem. We aren't rich and we aren't technogeeks, just everyday consumers. So when it comes time to buy, we check Consumer Reports' ratings, read the on-line reviews and the retailers' user reports.
Invariably, CNET reviews pop up when doing on-line research. CNET has become a technophilic juggernaut -- maybe the technophilic juggernaut as of this posting. Unfortunately, juggernauts carry momentum that makes them hard to steer. See "dreadnought" in Wikipedia. For reasons unknown, CNET apparently does not edit its user reviews. Perhaps it can't afford editors; maybe it just doesn't care. Regardless of the cause, the consequence is that anyone can log in and express their opinions on products they don't even own or use, resulting in a level of discourse that often sounds like fifth-graders on a school playground, e.g., "PS3 Rocks!" "XBox 360 Rules!" "XBox sux!" "You suck!" "My parents suck b/c they won't get me one!" etc., etc., etc. Each of these junior geniuses then gets to "rate" the product on a scale of 1 to 10, which CNET dutifully averages in with everyone else's rating to determine an overall number as a "service" to its readers. Gee, thanks for the top-drawer info, CNET.
As if this isn't annoying enough, if you use CNETs search filter to find the most helpful reviews as determined by "users," the results are compiled only by the number of posted responses to a review. For example, if 0 of 2343 users found the review "helpful," that review will still turn up at the top of the search results rather than a review that 10 of 11 users found helpful. And, of course, with all the tedious flaming of other "users" reviews, you begin to regret you even bothered with CNET.
Then, the topper. I wanted to email CNET's editors about this issue, but couldn't because they don't publish their email addresses on their "contact us" link and I do not use Outlook (for purely personal reasons). Fair enough, they are certainly big enough to get along without me. But also see, "battleship history" in Wikipedia.